Work

The Copy That Made Buyers Move — And Why Buyer-cluster segmentation, messaging frameworks, and positioned copy built around how real purchase decisions happen. When strategy and copy are written by the same mind, nothing gets lost in translation.

Experiments That Earned Their Keep Unconventional formats, speculative briefs, and strategic stress-tests — the work that pushed past safe answers. Where most portfolios hide their thinking, this section shows the bets, the logic, and what happened when the rules moved.

Ideas That Belong to No Brief but Earn Attention Anyway Self-initiated concepts, speculative campaigns, and intellectual property developed outside client constraints. Proof that the strategic imagination driving your brand work doesn't clock off when the brief runs out.

The strategic thinking underneath every word. Essays, frameworks, and process documents that map how Thomas approaches brand voice, audience, and message architecture. This is where you see whether a copywriter thinks — or just writes.